Brutally Honest Truth in Advertising?

Spotted in Manhattan (more below the picture):

It’s unfortunate that there’s scaffolding in the way (such a feature of Manhattan life in itself), but hopefully you can see that the awning on this store says “15TH BEST CLEANERS”.

For the record, if you look closely enough, you’ll see the “15TH BEST” part is on a sort of patch covering up part of an older name: they used to be called “Union Cleaners”.

So, why would anyone call themselves the 15th-best dry cleaners? All I can assume is that it’s because the store is on 15th Street.

Focus groups, people. You gotta test these things. Maybe it’s not too late to peel that patch back off the awning…

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